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Guiding Principles of Responsible Chemistry


Communication & Collaboration

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Communicate knowledge and practices through education and outreach to equip chemists and the public with the necessary understanding, tools, and values to benefit people and the planet.  

Overview

Chemists should strive to communicate their knowledge and opinions, as well as collaborate, in ways that are accessible, equitable, intentional, respectful, and thoughtful. Two-way communication between chemists and the public is crucial to building collaboration and trust. Collaboration enhances problem solving and innovation through the exchange and sharing of ideas. Motivation and productivity are increased through mutual support and accountability among collaborators, leading to higher-quality outcomes in addressing global challenges through chemistry. 

Examples
Chemists and “The Public”: IUPAC’s Role in Achieving Mutual Understanding

There is a growing recognition of the need for well-informed, strategic approaches to science communication to improve public understanding of chemistry. Moving beyond traditional models that emphasize the passive transmission of accurate information to broad, undefined audiences, recent efforts have focused on identifying specific target groups, understanding their needs for scientific information, and tailoring messages to their needs and contexts. 

A notable example of this shift is a project undertaken by the International Union of Pure and Applied Chemistry (IUPAC) titled Public Understanding of Science: Identifying IUPAC’s Niche, which aimed to apply the same level of intellectual rigor to increasing the public understanding of chemistry as typically devoted to scientific research.1 The Public Understanding of Chemistry subcommittee of IUPAC’s Committee on Chemistry Education carried out a substantial literature review on science communication and made recommendations to IUPAC to guide future outreach activities.2 One key recommendation was to avoid  a “deficit model” of science communication, which assumes that simply supplying more information will correct public misunderstanding, and instead to adopt a more refined strategy that identifies the “publics” that would benefit the most from understanding IUPAC’s scientific work. In this case, the project highlighted chemists, educators, and students within formal education systems as priority audiences, recognizing their potential to act as effective mediators of chemical knowledge.2 This example illustrates how a research-based, audience-centered approach can significantly enhance the reach and impact of science communication in chemistry. 

© Kateryna Kovarzh – stock.adobe.com 

Effective communication with the public requires that chemists develop an understanding of the specific publics they aim to engage, including their knowledge levels, values, needs, and concerns. This involves not only choosing terminology carefully and articulating the goals and motivations behind science communication activities, but also fostering genuine two-way dialogue. Active listening and ongoing learning are essential to build trust, respond to public priorities, and strengthen collaboration between the chemistry community and society at large.

International Chemical Identifier (InChI) – Collaboration in Science Generating Progress for the World

Tackling complex challenges, such as standardizing chemical information, integrating global databases, or improving scientific communication, requires the coordinated efforts of diverse stakeholders. Scientists, software developers, data curators, journal editors, industry experts, and public institutions each bring unique perspectives and expertise that, when combined, can lead to impactful, sustainable solutions. A powerful example of such collaboration is the development of the IUPAC-backed InChI (International Chemical Identifier), an open standard for representing chemical structures.3  

International Chemical Identifier TRUST Logo.
International Chemical Identifier 

In March 2000, a diverse group of 41 professionals from ten countries, including representatives from academic, industrial, patent, international trade, and health and safety communities; journal editors and publishers; database providers; and software vendors, identified the increasing complexity of chemical information management as a common challenge. Their shared goal was to create a common language for chemistry—an effort that required extensive negotiation, communication, and consensus building to be successful. This initial step highlights the importance of global collaboration to recognise and address shared problems.

By pooling resources and perspectives, scientists can develop solutions that are efficient and widely applicable. In the case of InChI, collaboration led to a standardized system that facilitates data sharing, accelerates research, and ultimately promotes innovation in chemistry and related fields. This project also exemplifies the importance of open communication and knowledge exchange. Through the sharing of information and ideas, scientists can build upon each other’s work, leading to more rapid advancements. 

The Muscat Declaration

The Muscat Declaration on Global Science, published by the International Science Council in January 2025, emerged from an unprecedented global dialogue involving over 250 international organisations—including scientific unions, academies, and research councils, from diverse cultural, disciplinary, and institutional backgrounds.4-5 The process demonstrated how open, inclusive communication can bridge values and perspectives to produce shared commitments. 

International Science Council 

The Muscat Declaration affirms science as a global public good and emphasizes chemistry’s essential role in reaching a sustainable, peaceful, and equitable future. It underscores the need for interdisciplinary collaboration, systems thinking, and collective responsibility to address complex, interconnected global challenges. By aligning around shared principles and actionable guidance, the Muscat Declaration offers a model for how chemists and the broader scientific community can communicate more effectively and collaborate across boundaries to advance global well-being.5

The Global Conversation on Sustainability

In 2022, IUPAC launched The Global Conversation on Sustainability (GCS) in partnership with the International Younger Chemists Network (IYCN).6 The GCS aims to promote activities and implement practices that mitigate the global challenges of sustainability through international communication and collaboration. Individual lectures, panel discussions, and other events are organised worldwide to promote sustainability conversations and facilitate the sharing of knowledge and experiences among various fields of science.6

Global Conversation on Sustainability 
Guiding Future Action

The urgency of global challenges demands a holistic approach and “partnerships for the goals” as set forth in the seventeenth and final of the U.N. Sustainable Development Goals. We live in an age of (alternative) facts, (fake) news, and (dis)information that—along with isolated incidents of fraud—fuel public distrust of scientists.7-11 With the rise of generative AI technology and the persuasive power of social media, it is essential that chemical knowledge and evidence be effectively, plainly, and honestly communicated.12-14  

Chemical knowledge and practices should be conveyed in clear, accessible language. IUPAC recognises language as the vital bridge for communication and has worked toward establishing an internationally agreed-upon standard scientific language to prevent the harmful effects of ambiguity in science communication. Effective communication and collaboration are fundamental to the responsible practice of chemistry, and a shared commitment to these principles is essential to ensure that chemistry is practised responsibly and transparently.  

Systems thinking underscores the relationships and dependencies of chemical processes, human activities, and ecological impacts. Better coordination across chemistry education, research, policy, and innovation can strengthen the field’s ability to address global challenges in effective and sustainable ways. As science and society evolve, the ways researchers communicate and collaborate must also adapt. Maintaining open dialogue and transparent knowledge sharing will be key to sustaining effective partnerships that support both human and environmental well-being. 

Questions to Guide Discussion 
  • Provide an example where poor communication by chemists in academia or industry led to mistrust or misunderstanding in chemistry. 
  • Referring to other Guiding Principles on this website, such as Guiding Principle 1 (Responsible Innovation), provide an example where greater collaboration between chemists and other professionals might have led to fewer unintended consequences. 
  • What factor(s) might contribute to communication challenges/difficulties?  
    1. Between scientists  
    2. Between the public and scientists  
    3. Between members of the general public  
    4. Between scientists and policy makers 
  • Look up the Muscat Declaration.5 How might the “actionable statements” in this global initiative inform specific strategies or tools to address/alleviate the communication and collaboration challenges/difficulties you have identified in the first three questions? 
  • Learn more about (and participate!) in the Global Conversation on Sustainability, 6 which is held on September 25 each year. What organisations and networks sponsor this initiative? How might you help to organise or participate in a local event under the GCS umbrella? 
  • What cultural norm(s) in your area/region might you need to consider as you work to improve scientific communication and collaboration? 
  • What are some specific areas where communication could be improved in your workplace or field? 
  • Look up the 17 U.N. Sustainable Development Goals.15 How will collaboration among scientists, policy makers, and the public enhance the contributions of chemistry/science to achieving these goals in your country or region? 
  • What does “trust” between scientists and the public look like to you? What “publics” do you mostly interact with?2 What actions can you take in your community of practice (e.g., university, industrial, or research group) to better understand what causes mistrust and build mutual trust and understanding with those publics?  
References
  1. IUPAC. Public Understanding of Science: Identifying IUPAC’s Niche. https://iupac.org/project/2004-047-1-050/ (accessed 2025-06-02). 
  2. Mahaffy, P.; Ashmore, A.; Bucat, B.; Do, C.; Rosborough, M. Chemists and “The Public: IUPAC’s Role in Achieving Mutual Understanding.” Pure Appl. Chem. 2008, 80 (1), 161–174. https://doi.org/10.1351/pac200880010161.  
  3. IUPAC. International Chemical Identifier. https://iupac.org/project/2000-025-1-800/ (accessed 2025-06-02). 
  4. International Science Council. Muscat Declaration on Global Science. https://council.science/news/muscat-declaration/ (accessed 2025-06-02). 
  5. Garcia-Martinez, J.; Moores, A.; Subramaniam, B.; Meier, M. A. R.; Licence, P. The Muscat Declaration: A Guiding Light to Illuminate the Path of the Green and Sustainable Chemistry and Engineering Community. ACS Sustain. Chem. Eng. 2025, 13 (16), 5796–5797.
  6. Global Conversation on Sustainability (GCS). https://www.gcs-day.org/ (accessed 2025-06-02). 
  7. Ferber, D. Fighting Back Against “Alternative Facts”: Experts Share Their Secrets. Science, February 17, 2018. https://www.science.org/content/article/fighting-back-against-alternative-facts-experts-share-their-secrets (accessed 2025-06-02). 
  8. Lazer, D. M.; Baum, M. A.; Benkler, Y.; et al. The Science of Fake News. Science 2018, 359 (6380), 1094–1096. https://doi.org/10.1126/science.aao2998
  9. West, J. D.; Bergstrom, C. T. Misinformation in and About Science. Proc. Natl. Acad. Sci. U.S.A. 2021, 118 (15), e1912444117. https://doi.org/10.1073/pnas.1912444117
  10. Kabat, G. C. Taking Distrust of Science Seriously. EMBO Rep. 2017, 18 (7), 1052–1055. https://doi.org/10.15252/embr.201744294
  11. Müller, M. J.; Landsberg, B.; Ried, J. Fraud in Science: A Plea for a New Culture in Research. Eur. J. Clin. Nutr. 2014, 68, 411–415. https://doi.org/10.1038/ejcn.2014.17
  12. Nature. Science and the New Age of AI. https://www.nature.com/immersive/d41586-023-03017-2/index.html (accessed 2025-06-02). 
  13. Hunter, P. The Growth of Social Media in Science. EMBO Rep. 2020, 21 (5), e50550. https://doi.org/10.15252/embr.202050550
  14. National Academies of Sciences, Engineering, and Medicine. Communicating Science Effectively: A Research Agenda; The National Academies Press: Washington, DC, 2017. https://doi.org/10.17226/23674
  15. United Nations. THE 17 GOALS | Sustainable Development. https://sdgs.un.org/goals (accessed 2025-06-02).