
Communicate knowledge and practices through education and outreach to equip chemists and the public with the necessary understanding, tools, and values to benefit people and the planet.
Overview
Chemists should strive to communicate their knowledge and opinions, as well as collaborate, in ways that are accessible, equitable, intentional, respectful, and thoughtful. Two-way communication between chemists and the public is crucial to building collaboration and trust. Collaboration enhances problem solving and innovation through the exchange and sharing of ideas. Motivation and productivity are increased through mutual support and accountability among collaborators, leading to higher-quality outcomes in addressing global challenges through chemistry.
Examples
Guiding Future Action
The urgency of global challenges demands a holistic approach and “partnerships for the goals” as set forth in the seventeenth and final of the U.N. Sustainable Development Goals. We live in an age of (alternative) facts, (fake) news, and (dis)information that—along with isolated incidents of fraud—fuel public distrust of scientists.7-11 With the rise of generative AI technology and the persuasive power of social media, it is essential that chemical knowledge and evidence be effectively, plainly, and honestly communicated.12-14
Chemical knowledge and practices should be conveyed in clear, accessible language. IUPAC recognises language as the vital bridge for communication and has worked toward establishing an internationally agreed-upon standard scientific language to prevent the harmful effects of ambiguity in science communication. Effective communication and collaboration are fundamental to the responsible practice of chemistry, and a shared commitment to these principles is essential to ensure that chemistry is practised responsibly and transparently.
Systems thinking underscores the relationships and dependencies of chemical processes, human activities, and ecological impacts. Better coordination across chemistry education, research, policy, and innovation can strengthen the field’s ability to address global challenges in effective and sustainable ways. As science and society evolve, the ways researchers communicate and collaborate must also adapt. Maintaining open dialogue and transparent knowledge sharing will be key to sustaining effective partnerships that support both human and environmental well-being.
Questions to Guide Discussion
- Provide an example where poor communication by chemists in academia or industry led to mistrust or misunderstanding in chemistry.
- Referring to other Guiding Principles on this website, such as Guiding Principle 1 (Responsible Innovation), provide an example where greater collaboration between chemists and other professionals might have led to fewer unintended consequences.
- What factor(s) might contribute to communication challenges/difficulties?
- Between scientists
- Between the public and scientists
- Between members of the general public
- Between scientists and policy makers
- Look up the Muscat Declaration.5 How might the “actionable statements” in this global initiative inform specific strategies or tools to address/alleviate the communication and collaboration challenges/difficulties you have identified in the first three questions?
- Learn more about (and participate!) in the Global Conversation on Sustainability, 6 which is held on September 25 each year. What organisations and networks sponsor this initiative? How might you help to organise or participate in a local event under the GCS umbrella?
- What cultural norm(s) in your area/region might you need to consider as you work to improve scientific communication and collaboration?
- What are some specific areas where communication could be improved in your workplace or field?
- Look up the 17 U.N. Sustainable Development Goals.15 How will collaboration among scientists, policy makers, and the public enhance the contributions of chemistry/science to achieving these goals in your country or region?
- What does “trust” between scientists and the public look like to you? What “publics” do you mostly interact with?2 What actions can you take in your community of practice (e.g., university, industrial, or research group) to better understand what causes mistrust and build mutual trust and understanding with those publics?
References
- IUPAC. Public Understanding of Science: Identifying IUPAC’s Niche. https://iupac.org/project/2004-047-1-050/ (accessed 2025-06-02).
- Mahaffy, P.; Ashmore, A.; Bucat, B.; Do, C.; Rosborough, M. Chemists and “The Public: IUPAC’s Role in Achieving Mutual Understanding.” Pure Appl. Chem. 2008, 80 (1), 161–174. https://doi.org/10.1351/pac200880010161.
- IUPAC. International Chemical Identifier. https://iupac.org/project/2000-025-1-800/ (accessed 2025-06-02).
- International Science Council. Muscat Declaration on Global Science. https://council.science/news/muscat-declaration/ (accessed 2025-06-02).
- Garcia-Martinez, J.; Moores, A.; Subramaniam, B.; Meier, M. A. R.; Licence, P. The Muscat Declaration: A Guiding Light to Illuminate the Path of the Green and Sustainable Chemistry and Engineering Community. ACS Sustain. Chem. Eng. 2025, 13 (16), 5796–5797.
- Global Conversation on Sustainability (GCS). https://www.gcs-day.org/ (accessed 2025-06-02).
- Ferber, D. Fighting Back Against “Alternative Facts”: Experts Share Their Secrets. Science, February 17, 2018. https://www.science.org/content/article/fighting-back-against-alternative-facts-experts-share-their-secrets (accessed 2025-06-02).
- Lazer, D. M.; Baum, M. A.; Benkler, Y.; et al. The Science of Fake News. Science 2018, 359 (6380), 1094–1096. https://doi.org/10.1126/science.aao2998.
- West, J. D.; Bergstrom, C. T. Misinformation in and About Science. Proc. Natl. Acad. Sci. U.S.A. 2021, 118 (15), e1912444117. https://doi.org/10.1073/pnas.1912444117.
- Kabat, G. C. Taking Distrust of Science Seriously. EMBO Rep. 2017, 18 (7), 1052–1055. https://doi.org/10.15252/embr.201744294.
- Müller, M. J.; Landsberg, B.; Ried, J. Fraud in Science: A Plea for a New Culture in Research. Eur. J. Clin. Nutr. 2014, 68, 411–415. https://doi.org/10.1038/ejcn.2014.17.
- Nature. Science and the New Age of AI. https://www.nature.com/immersive/d41586-023-03017-2/index.html (accessed 2025-06-02).
- Hunter, P. The Growth of Social Media in Science. EMBO Rep. 2020, 21 (5), e50550. https://doi.org/10.15252/embr.202050550.
- National Academies of Sciences, Engineering, and Medicine. Communicating Science Effectively: A Research Agenda; The National Academies Press: Washington, DC, 2017. https://doi.org/10.17226/23674.
- United Nations. THE 17 GOALS | Sustainable Development. https://sdgs.un.org/goals (accessed 2025-06-02).





