This project aims to increase the social media presence of IUPAC. This will be accomplished by publishing news items to engage with current and future users. Notifications for awards, prizes, project submissions, conferences, etc. can be announced in an effort to increase awareness of and participation in IUPAC, particularly of a younger demographic. The immediacy of social media can be used to highlight the activities of IUPAC, and to introduce key personnel to potential future members. At the end of the two-year trial period surveys and focus groups created at the start of the project will assess the impact of the new sites. Ethics approval for this will be sought from a participating academic institution.
Social media sites like Facebook, LinkedIn, YouTube, and Twitter are highly integrated into the lives of billions of people around the world. Many of these people are current members, affiliate members/societies, and potential future members for IUPAC. IUPAC must embrace this opportunity to engage in the lives of current and potential future members because of the many possibilities it brings and the potential opportunities it can create. Social media will benefit IUPAC by raising awareness of IUPAC mission and goals, disseminating information on awards, news and scientific articles, as well as providing sources for cheap marketing and advertising.
This project seeks to explore the many possibilities of social media. Finding the best and most productive routes to explore will create a better approach to social media accounts. The slow approach in the creation of new social media accounts will allow more attention to each with weekly updates including news items, articles, general information, and current sponsored conferences. This will promote a positive reputation that the IUPAC social media pages are accurate, up-to-date, and reliable. An outcome of the project will be a protocol for the maintenance of IUPAC’s social presence, which will identify responsibilities for the upkeep of the sites.
May 2015 – Project announcement published in Chem. Int. May 2015, p. 22; https://dx.doi.org/10.1515/ci-2015-0312
Project completed – page last updated 20 November 2017